IOC and Samsung extend Partnership through to 2020

Published 17 August 2014 (AEDT)

Alex 'Chumpy' Pullin stands with his Samsung Galaxy Note 3 as part of the promotional campaign around the Sochi Olympic Winter Games. © Samsung

IOC: The IOC has extended its Worldwide TOP Partnership with Samsung Electronics Co., Ltd. (Samsung) through to the end of 2020. Samsung will be the official Worldwide Olympic Partner in the Wireless Communication Equipment and Computing Equipment category. 

The extension of the partnership between the IOC and Samsung was made official during a signing ceremony with IOC President Thomas Bach, and Jay Y. Lee, Vice Chairman at Samsung Electronics, in Nanjing, China, host of the 2nd Youth Olympic Games, which officially opened yesterday.

IOC President Thomas Bach said: “We are delighted to be able to continue our partnership with Samsung. The funding generated by the TOP Programme directly supports the staging of every Olympic Games, as well as every one of the National Olympic Committees, enabling athletes from all over the world to prepare for and compete at each Games. Samsung also supports the operations of each Games by providing leading wireless telecommunications and technology equipment. In addition, Samsung’s technologies and global marketing reach will engage fans around the world with the Olympic values and the Olympic Movement.”

IOC Marketing Commission Chairman Tsunekazu Takeda said: “I am delighted that we have now reached agreements with all of our existing partners through to at least 2020. This is a clear sign of the strength of the programme and the global appeal of the Olympic Games and the Olympic values.”

Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics, said: “Samsung aims to spread the Olympic spirit through our innovative wireless and computing technologies, enabling all fans around the world to stay connected and share the excitement of the Games.  We are proud to extend our involvement in the Olympic Movement, as it is meaningful to us to inspire people through the passion that lies behind the Games and contribute to creating a smarter Olympic Games”.

The extension of the partnership means that Samsung now supports the Organising Committees of the Games of the XXXI Olympiad in Rio de Janeiro, in 2016, the XXIII Olympic Winter Games (2018) in PyeongChang and the Games of the XXXII Olympiad (2020) in Tokyo, as well as the Organisers of each Youth Olympic Games through to 2020. Samsung will also continue to support the IOC and every National Olympic Committee.

Samsung’s first Olympic Games as a Worldwide TOP Partner was the Nagano 1998 Olympic Winter Games; and Samsung is the 11th company to commit to the Worldwide TOP Programme through 2020. 


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